A practical, first-person guide from Calista Couture designer Cheyenne Cai. Learn how to plan, shop, and follow up at National Bridal Market Chicago with a clear checklist, packing tips, and buying strategy tailored for boutique owners and buyers.

Calista Couture designer Cheyenne Cai shares the top bridal trade shows every serious designer should know—from Chicago to New York, Barcelona, Essen and the U.K.—and how these bridal trade shows help boutiques and buyers build smarter, more sellable collections.

Curious about New York Bridal Fashion Week (NYBFW)? This honest, story-driven guide explains what New York Bridal Fashion Week is, who goes, what actually happens there, and how it helps serious bridal store owners and buyers plan next season’s inventory.